It’s not just about a story of numbers, it’s about a number of stories.

This story of Peter de Kuster focuses on how professionals can begin to move their practices toward the ‘Your Client’s Story’ model—where every product and service is tied directly to the life story, mission, transitions and goals of the client.

Your Clients Story is a story discovery process that focuses on who the client is, instead of the assets he or she has. By using the Your Clients Story model, professionals can demonstrate to clients how every aspect of their life story has a powerful impact on their behavior.

Peter will discuss the four areas of client story discovery that are key to the Your Client’s Story discovery process:

• What they are passionate about. What makes them happy and what not.
• What are their goals this year. Their projects, people they want to meet, work they want to realize.
• What are important life and business transitions for them this year.
• What means freedom to them. The importance of making goals tangible
• The inspiring stories that guide clients’ lives and decisions about spending money

Participants will walk away with a fresh sense of confidence that they are asking the right questions and building their relationships on the right foundation.

What You can Expect

Part I.   Your Clients Story

•  The Magnetic Power of Curiosity
•  Six Degrees of Separation
•  Why We Can’t Resist a Great Question
•  Find Out What Makes Each Client Unique
•  The Question is the Answer
•  Moving from Monologue to Dialogue
•  Merging the Quantitative & Qualitative: An Introduction to Storytelling

Part II.  Your Clients Journey

•  Where your Client has Been. The Biographical Story
•  Understanding your Clients Experiences with what you offer
•  Where your Client is.  The Power of the Present Story.
•  How your Client Got There.  The Principles Inquiry
•  Where your Client Wants to Be.  Mastering the Quest Inquiry.
•  The Hero’s Journey:  The Story of Entrepreneurs

Practical Info

The price of this one day seminar with Peter de Kuster is Euro 995 excluding VAT per person

You can reach Peter for questions about dates and the program by mailing him at peterdekuster@hotmail.nl

TIMETABLE

09.40    Tea & Coffee on arrival

10.00     Morning Session

13.00     Lunch Break

14.00     Afternoon Session

17.00     Drinks

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’ s Journey & The Hero’s  Journey

Peter is founder of the Heroine’s Journey and Hero’s Journey project where worldwide thousands of professionals shared their story of making money doing what you love. He wrote 50+ books. Peter has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.