25 Juni Online Hero’s Journey: From Stories to Action

From Stories to Action Book your virtual journey by sending an email to peterdekuster2023@gmail.com From Stories to Action is a deep dive into the storytelling skills of ideation, prototyping, and iteration. This seminar will teach you how to frame your ideas as experiments and bring others in on your vision of the future. Use experimentation to…

05 Juli Online Hero’s Journey: Hello Storytelling!

Hello Storytelling! Learn the foundational skills and mindsets of business storytelling Book your virtual journey by sending an email to peterdekuster2023@gmail.com Develop a common language and understanding of business storytelling across your organization. This flexible, online experience introduces non-storytellers to the concepts of the storytelling process and offers business storytellers (in design, innovation, creativity, advertising,…

07 Juli Online Hero’s Journey: Stories for Innovation

STORIES FOR INNOVATION Book your online journey by sending an email to peterdekuster2023@gmail.com Storytelling for Innovation is at the heart of what Peter de Kuster is known for—human-centered storytelling. This seminar, an in-depth focus on the first phase of business storytelling, will ground you in the needs of the people you’re creating for. In this course,…

20 Augustus Online Hero’s Journey: Create Your Business Story

Create your Business Story At The Hero’s Journey, instead of coming up with a plan for how every part of a business could work, we design an ongoing sequence of small, rapid story prototypes to learn if and how the business will work. Learn an storytelling way to remove risk from creating new business models…

29 Augustus Your Client’s Story

It’s not just about a story of numbers, it’s about a number of stories. This story of Peter de Kuster focuses on how professionals can begin to move their practices toward the ‘Your Client’s Story’ model—where every product and service is tied directly to the life story, mission, transitions and goals of the client. Your…

11 September Awakening the Entrepreneur Within

Amsterdam, with its canals, creativity, and spirit of commerce, is more than a city—it is a living story of reinvention. From its Golden Age trading roots to today’s role as a hub of innovation, design, and entrepreneurship, Amsterdam provides the perfect backdrop for Peter de Kuster’s five-day transformational program. Guided by the wisdom of The Hero’s…