Influence Through Storytelling
How do you turn influence into power you deploy at the right moment? This training builds storytelling skills to amplify your impact. Strengthen your ability to build trust, communicate effectively, and act decisively—even under pressure—through the stories you tell.
Conservatorium Hotel, Amsterdam
2-Day Masterclass | June 30 – July 1, 2026 | 09:30 – 17:00 daily
Choose Your Tier & Register Now
Master Influence Through Stories
Stories are influence at its most powerful—they connect, persuade, and inspire.
One moment everyone follows your plan; the next, work feels like shifting sands. As middle management, you’re in the “squeeze”: balancing top directives with team needs. You aim to hit strategic goals while maintaining team direction. Sometimes it flows effortlessly. Other times, resistance arises, people disengage, or responsibilities get passed around. Stress builds.
The “De Aanslag” Illustration
What Amsterdam classic perfectly captures middle management dilemmas? De Aanslag (1982, filmed by Fons Rademakers).
Young Anton Steenwijk is trapped between occupiers (the “top”) and his family (his “team”) during a chaotic wartime night in Amsterdam. Impulsive reactions lead to tragedy. Ultimately, Anton—the quiet middle manager—transforms through one revealing story from his past that connects everything. Not through fighting, but through emotional power touching family, guilt, and redemption on multiple levels.
You learn Anton’s approach: influence through stories that resonate emotionally and strategically.
Read the Room Through Stories
True influence starts with understanding dynamics. Leaders and teams have divergent agendas. Beyond your goals, grasp what truly matters to others.
Stories reveal unspoken tensions. This training teaches you to decode emotional and relational dynamics through what people say (or don’t). Identify movements, stimulate ownership, and respond to others’ needs. Switch communication styles and stories situationally—while staying true to yourself.
What You’ll Achieve After 2 Days
- Insight into your influence style—including your unique “family story” that moves others.
- Deploy varied influence styles across situations—stories as your connecting weapon, like Anton.
- Convince stakeholders and spark action through one powerful bridging narrative.
- Position between policy and practice—as the storytelling middle manager uniting worlds.
- Own your role and impact, activating others through your story.
- Deliver meaningful feedback organization-wide, wrapped in memoir-worthy tales.
- Gain easier buy-in for change by showing what’s at stake.
2-Day Program: The “De Aanslag” Method
Day 1: Analyze Your “Family Story”
What truly builds team loyalty? Decode dynamics, uncover hidden narratives.
Day 2: Build Your “Anton Moment”
Craft one story bridging top and team. Practice deployment, refine impact.
Is This Masterclass Right for You?
Unsure if it fits? Schedule a no-obligation advisory call. We’ll align with your goals.
Schedule an Online Advisory Call
Pricing Tiers
| Tier | Price (ex. VAT) | Includes |
|---|---|---|
| Early Bird | €1,095 | Full 2 days; book by May 15 or first 5 seats—save 15% vs. standard. |
| Standard | €1,295 | Complete masterclass: exercises, gourmet lunches, insights; max 10 participants. |
| VIP | €1,695 | All standard + pre-program influence assessment, 1:1 debrief, extended resources. |
| Group (3+) | 10% off | For teams; contact for custom quote. |
Practical Information
- Dates: June 30 – July 1, 2026, 09:30 – 17:00 daily
- Location: Conservatorium Hotel, Amsterdam
- Duration: 2 days, including gourmet lunches
- Group Size: 5–10 participants
- No homework—apply techniques immediately at work
- Language: Dutch (English on request)
- Employer budget eligible—email for invoice
Turn influence into stories that stick. Limited seats—secure yours today.